How Solopreneurs Are Capturing The Creator Economy — And Why Doomscrollr Is Part Of The Shift
Written by Marc Berman
For years, the creator economy was defined purely by scale: more platforms, more content, and more people calling themselves creators. Yet the fastest-growing segment isn’t necessarily influencers backed by agencies or brand deals — it’s solopreneurs: independent professionals across industries who build and run their businesses on their own.
From media and marketing to finance, fitness, education, and technology, among other categories, these creators are reshaping how content and value is generated and captured, seizing opportunities even as the landscape becomes increasingly fragmented and uncertain.