What the Creator Economy Did in 2025—and Where It’s Going in 2026 (HBBIP #115)
Written by Alex Rawitz
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I know everybody says this at the end of every year, but did 2025 fly by or what? Maybe it’s just the inexorable march of time causing us to perceive reality as constantly accelerating and our own lives as already half over, but gee, I could swear that it was January just a day or two ago, and I was pumping out a blog post about how TikTok was getting banned.
But here we are in December, where time is indeed marching on, our lives remain mysterious, and TikTok is very much unbanned. It’s hard to believe that the period of uncertainty surrounding Gen Z’s favorite app was part of the same year we’re still in, but it’s true.