YouTube Overtakes TV as Top Source of Political News, Study Finds
By Keith Kobland.
The Center for the Creator Economy at Syracuse University—the nation’s first academic center dedicated to the advancement of interdisciplinary academics, independent research, policy engagement and support for creator-based ventures—today released the findings from its inaugural industry Flash Report. Published monthly, these reports examine the issues creators, brands and audiences are talking about right now.
The inaugural edition examines public trust and credibility in news: specifically, how Americans weigh independent news creators against traditional journalists. The findings draw on a demographically representative survey of 1,001 U.S. adults conducted via Prolific.
Social media is now a core news source for Americans: 59% access general news from social media often or always and 55% get political information there at the same rate. Reliance runs highest among younger adults and those that identify as African Americans and Republicans.