The Creator Economy Is Booming—but Most Creators Still Don’t Own Much. Can That Change?
By Jasmine Browley.
The creator economy has grown into a major engine of modern media.
And although the boom has slowed a bit, still, millions of people now earn income through digital platforms. Brand marketing budgets continue shifting toward creators. Platforms are investing heavily in creator-led content. For many workers—particularly younger ones—creating is no longer a side project. It is the job.
But the rapid growth of the creator economy has masked a deeper imbalance.
While visibility, reach, and deal flow have expanded, ownership and long-term wealth have not. Most creators still do not own the platforms they depend on, the audiences they build, or the businesses their content sustains.
Creators are more visible than ever. They are not more secure.
That tension is what Detavio Samuels, CEO of media platform REVOLT and its parent company Offscript Worldwide, says he set out to address with Offscript—a creator ecosystem designed to help creators move beyond one-off deals toward building actual businesses.