The Creator Economy Is Transforming Hollywood Jobs — Not Just Content

Anyone observing Hollywood in recent years has seen the creator economy reshape the entertainment business in myriad ways, from YouTube stars and influencers’ increasingly common presence in traditional film and TV content to TikTok’s rise as a discovery engine for viewers. But the creator economy’s influence on Hollywood may already be even more pervasive than is readily apparent.On the latest episode of the Luminate podcast In the Lab, Assistants vs. Agents founder Warner Bailey details the impact social media — and studios’ efforts to compete with it — has had on entry-level roles in entertainment. In summary, creator economy skills are not just desired but often required for the majority of positions in Hollywood nowadays.

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